{"product_id":"the-22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand-paperback","title":"The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author), \u003cb\u003eLaura Ries\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: \u003cem\u003eThe 11 Immutable Laws of Internet Branding\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eSmart and accessible, \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe 11 Immutable Laws of Internet Branding, \u003c\/em\u003e this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is the essential primer on building a category-dominating, world-class brand.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2002\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52915295093052,"sku":"9780060007737","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/7265\/1324\/files\/aXJaNW93QWR4Z0x4RHd5cTZONXlsdz09.webp?v=1774361331","url":"https:\/\/barginbooks.co\/products\/the-22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand-paperback","provider":"Books Fare ","version":"1.0","type":"link"}